Good To Great Customer Service

The first step towards great customer service starts with the hiring process. Just because an applicant has a great attitude and demeanor, it does not mean that they will always have that on the floor with your customer. You need to ask the right questions to...

Is There a Trademark in Your Future?

You, too can have a trademark, in fact, you may already have one!.  A trademark may be a Word, Symbol, Design or Combination word and design, a Slogan or even a Distinctive sound which identifies and distinguishes the goods or services of one party from those of...

Finally Warmer Weather, Now What?

Summer is FINALLY almost here and it has been one beautiful day after another. Many staff members as well as managers are turning their thoughts to golf, vacation, and other outdoor activities. Summertime temperatures may make you feel your staff has come to a slow...

Economic Incentives

A well crafted loyalty card is designed to reward existing customers and be an attraction to new customers and that is an economic incentive. The most common one people find is at many coffee shops – buy ten drinks the eleventh one is free. The economics is...