by Jeff Mendelsohn | Aug 13, 2012 | Image & Marketing
An interesting observation was pointed out to me a little while ago. The more you see a stranger in a none consequential way, the more approachable they become. Only because they become a familiar face and you start to build a perceived trust. The likelihood of one of...
by Jeff Mendelsohn | Aug 6, 2012 | Business Improvement, Financial, Image & Marketing
A few years ago I had a client who was a huge cheapskate. He was so concerned about money that he couldn’t see past it to see that his business was failing. The sad thing was his products were actually really good but his store looked like it hadn’t been...
by Jeff Mendelsohn | Jul 30, 2012 | Business Culture, Business Improvement, Customer Service & Culture
If you don’t have a customer retention plan as part of your sales and marketing process, then you are missing half your sales. You could be losing customers because they might feel you forgot about them and just thought they were a dollar sign. Here is a simple...
by Jeff Mendelsohn | Jul 23, 2012 | Business Improvement
When it comes doing business it isn’t always about the money and it shouldn’t be. Beyond doing what you love. It should be about the client. Now, now, hold on, yes you need to make money to pay bills but if all you think about is making money, I doubt you...
by Jeff Mendelsohn | Jul 16, 2012 | Business Improvement, Business Management, Employee Management, Image & Marketing, Personal Improvement
One of the worst things you can do is let your clients be the proof reader on a project when they don’t know they are the proof reader. It makes you look bad and it wastes everyone’s time when they have to point out mistakes rather than focusing on the...
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