Spring will eventually arrive and gardeners know that a little fertilizer on a regular basis is far better than huge doses regularly. Cash in a business is like that, too.
Project, monitor, and conserve cash and credit because cash flow IS the time release fertilizer for growing any business. A company’s ability to continue is determined daily, not at year-end, by the contents of the checking account rather than the financial statement.
Keeping money in hand or readily available for both planned and unplanned events is not only prudent but necessary in unsettled times. Cultivation of financial sources is an enduring duty.
